diff --git a/app/debug_heap_allocs.conf b/app/debug_heap_allocs.conf
new file mode 100644
index 000000000000..19641ec1b302
--- /dev/null
+++ b/app/debug_heap_allocs.conf
@@ -0,0 +1,9 @@
+# Use this overlay to increase log verbosity for
+# all runtime heap allocs. 
+# 
+# Logs are emitted from all heap types (system heap 'sof_heap', 
+# virtual heap allocator, vregions, ...)
+#
+
+CONFIG_SYS_HEAP_RUNTIME_STATS=y
+CONFIG_SYS_MEM_BLOCKS_RUNTIME_STATS=y
diff --git a/zephyr/include/sof/lib/regions_mm.h b/zephyr/include/sof/lib/regions_mm.h
index 6a22bfe7fd92..0e3b51c8bdce 100644
--- a/zephyr/include/sof/lib/regions_mm.h
+++ b/zephyr/include/sof/lib/regions_mm.h
@@ -80,6 +80,7 @@ void vmh_get_default_heap_config(const struct sys_mm_drv_region *region,
 		struct vmh_heap_config *cfg);
 #ifdef CONFIG_SYS_MEM_BLOCKS_RUNTIME_STATS
 void vmh_log_stats(struct vmh_heap *heap);
+void vmh_log_alloc_stats(struct vmh_heap *heap);
 #endif
 /**
  * @brief Checks if ptr is in range of given memory range
diff --git a/zephyr/lib/alloc.c b/zephyr/lib/alloc.c
index 2ce344133917..3b2069b9de97 100644
--- a/zephyr/lib/alloc.c
+++ b/zephyr/lib/alloc.c
@@ -296,7 +296,11 @@ static void *virtual_heap_alloc(struct vmh_heap *heap, uint32_t flags, size_t by
 	assert(align == 0 || IS_ALIGNED(mem, align));
 
 	if (flags & SOF_MEM_FLAG_COHERENT)
-		return sys_cache_uncached_ptr_get((__sparse_force void __sparse_cache *)mem);
+		mem = sys_cache_uncached_ptr_get((__sparse_force void __sparse_cache *)mem);
+
+#ifdef CONFIG_SYS_MEM_BLOCKS_RUNTIME_STATS
+	vmh_log_alloc_stats(heap);
+#endif
 
 	return mem;
 }
diff --git a/zephyr/lib/regions_mm.c b/zephyr/lib/regions_mm.c
index 9b8db4b504af..d0caf0a269b3 100644
--- a/zephyr/lib/regions_mm.c
+++ b/zephyr/lib/regions_mm.c
@@ -741,8 +741,28 @@ void vmh_log_stats(struct vmh_heap *heap)
 			(stats.max_allocated_bytes / block_size),
 			heap->out_of_blocks[idx]);
 	}
+
 	heap->logged = true;
 }
+
+void vmh_log_alloc_stats(struct vmh_heap *heap)
+{
+	size_t tot_allocated = 0, tot_free = 0;
+
+	for (int idx = 0; idx < MAX_MEMORY_ALLOCATORS_COUNT; idx++) {
+		if (!heap->physical_blocks_allocators[idx])
+			continue;
+
+		struct sys_memory_stats stats = {0};
+
+		sys_mem_blocks_runtime_stats_get(heap->physical_blocks_allocators[idx], &stats);
+
+		tot_allocated += stats.allocated_bytes;
+		tot_free += stats.free_bytes;
+	}
+
+	LOG_INF("allocated %zu free %zu", tot_allocated, tot_free);
+}
 #endif
 
 /**
diff --git a/zephyr/lib/vregion.c b/zephyr/lib/vregion.c
index 1653d48a9a66..9fd38ca6ad35 100644
--- a/zephyr/lib/vregion.c
+++ b/zephyr/lib/vregion.c
@@ -507,6 +507,22 @@ void *z_impl_vregion_alloc_align(struct vregion *vr,
 
 	k_mutex_unlock(&vr->lock);
 
+#if CONFIG_SYS_HEAP_RUNTIME_STATS
+	if (vr->type == VREGION_MEM_TYPE_LIFETIME) {
+		LOG_INF("lifetime alloc of %zu, used %zu, free %zu",
+			size, vr->lifetime.used,
+			vr->lifetime.size - vr->lifetime.used);
+	} else {
+		struct sys_memory_stats stats;
+
+		sys_heap_runtime_stats_get(&vr->interim.heap.heap, &stats);
+
+		LOG_INF("interim alloc of %zu, used %u, free %u, max %u",
+			size, stats.allocated_bytes, stats.free_bytes, stats.max_allocated_bytes);
+
+	}
+#endif
+
 	return p;
 }
 EXPORT_SYMBOL(z_impl_vregion_alloc_align);